In Who, Not How, authors Dan Sullivan and Dr Benjamin Hardy set out a principle for working better and smarter: Find the best people to implement your vision instead of learning how to do it yourself. But why ask “who”, not “how” in the first place? It depends: how many areas of your business are you holding hostage? How much…
The next two years, and possibly more, are likely to be tough on the economy. It may be that a pattern we see with alarming frequency in sales and marketing funnels is that of making numerous small-unnoticed errors, which can sink a number of businesses. If addressed, however, it may prove to be the making…
Those of us who work in sales will be familiar with a simple error: time and again we underestimate the number of components of a sales and marketing machine, and we take one part of the machine and use it to complete a task different from that which it was designed for. Take the analogy…