Hatch

The next two years, and possibly more, are likely to be tough on the economy. It may be that a pattern we see with alarming frequency in sales and marketing funnels is that of making numerous small-unnoticed errors, which can sink a number of businesses. If addressed, however, it may prove to be the making…

Those of us who work in sales will be familiar with a simple error: time and again we underestimate the number of components of a sales and marketing machine, and we take one part of the machine and use it to complete a task different from that which it was designed for. Take the analogy…